–Invite site visitors to share their thoughts and experiences.
–Tell your readers what makes your site (or business) unique.
Market research has proven that customers feel more connected to a brand when they like the person behind it; to that end, blogs and forums are a great way to convey your own personality. Businesses really benefit from forum conversations, too, which provide valuable insight into customers’ thoughts and experiences. .
- Leverage social networking on your site.
–Acquire members and integrate with Facebook.
–Watch your community of members grow.
Site visitors can “join” your site, create profiles, and contribute to your community by posting comments, photos, videos, and more. You can even designate members to moderate your blog or forum’s conversation. Webs’ existing member base is huge, and these potential customers can join your community with a single click.
Facebook Connect allows you to harness the power of the world’s most popular social network to enhance your site’s interactivity and bolster your site traffic. With a few clicks, you can add a “Login with Facebook” button to your site so members can share the interesting things they see on your site on Facebook.